In parallel with my cybersecurity consulting, I used QoS to develop a client listening process geared towards small businesses and freelancers. For over 20 years, I have used this tried-and-tested approach adopted by various CAC 40-listed companies (main French stock market index). I adapted this approach for a group of entrepreneurs/consultants who had a real need for it and for whom interpersonal relations are important, although they had no opportunity to implement this approach themselves.
For example, these companies’ annual revenues often hinge on a small number of key clients, hence the importance of securing their loyalty. I knew that this approach had potential, so I used it in my own work providing IS security services and saw its benefits.